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Sony Gears Up for U.S. PlayStation Portable Launch


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DaTuRtLeSZ
PostPosted: Sat Mar 19, 2005 8:06 am Post subject: Sony Gears Up for U.S. PlayStation Portable Launch Reply with quote

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There is no doubt that Sony Corp. will have a hit on its hands in the PlayStation Portable video game and media player which launches next week -- and there is no doubt the industry needs it.

Demand is so high for the PSP in the United States that the unit has become virtually unavailable in Japan and Sony has postponed the European launch by months to boost U.S. supply. The paperback-book sized unit launches March 24 in North America.

"It's all about how many of these devices Sony can actually crank out," said Mark Argento, a games analyst at ThinkEquity Partners.

Sony is counting on the PSP for much more than its gaming capabilities. In addition to games, the PSP plays movies and digital music files and also acts as a photo viewer. It could be Sony's best chance yet to challenge the ever-increasing dominance of Apple Computer Inc.'s iPod digital music players.

"There have been so many developers, especially in Japan, that view the PSP as a lifestyle device," said Ricardo Torres, a senior editor at leading video gaming Web site GameSpot.com.

"I don't necessarily think it's going to destroy the iPod, but there's no reason why it wouldn't be one of the devices you bring with it now."
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noksagt
PostPosted: Sun Mar 20, 2005 12:38 am Post subject: Reply with quote

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So is this going to be another ipod mini, where supply can't keep up with demand & Sony comes off looking foolish?
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InvestingMac
PostPosted: Sun Mar 20, 2005 6:41 am Post subject: Reply with quote

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noksagt wrote:
So is this going to be another ipod mini, where supply can't keep up with demand & Sony comes off looking foolish?


Yes. The number of pre-orders for many retailers will already exceed their initial shipment of PSPs.
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noksagt
PostPosted: Mon Mar 21, 2005 4:37 am Post subject: Reply with quote

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But my real question is whether this will be bad PR or not. Apple looked like fumbling idiots, but at least Sony knows in advance that the demand will be insane & they may be able to spin that somehow.
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