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Swedish rights group cried foul over advertisements for a liquorice ice-cream, saying the posters for "Nogger Black" were racist. They've urged consumers to boycott the ice-cream manufacturer.
"Nogger Black" is, according to GB's press statement, a vanilla lolly covered with "sweet, gooey licorice toffee encased in crispy salty licorice casing".
Not only does the name of the ice-cream bar cause offence, but the posters, with graffiti-style text, lampooned black culture, the Center Against Racism said. "The GB Glace company may not be racist, but the ads they use give new life to racist stereotypes," the campaigning group said.
GB Glace, a part of Anglo-Dutch group Unilever, said it did not believe the ice-cream, or its advertising, was racist. "Even if the word 'black' in the logo is inspired by graffiti, we don't see anything wrong with that, nor about alluding to black culture or hip-hop," a GB Glace spokeswoman said. "We certainly had no intention that the name, 'Nogger', would be associated with any negative word."
I never managed to find the advertisement in context, but I found 'Nogger Black' product information on GB Glace's website.
Reuters |
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